Course curriculum

  • 1

    Welcome!

    • Objectives and Overview
  • 2

    Chapter 1

    • An introduction to Facebook Ads

    • Pros and cons of Facebook Ads

    • Getting Started

    • Finding your way around the dashboard
  • 3

    Chapter 2

    • The 11 different types of Facebook Ad (And How To Set Up Each One)

    • How to choose your ad type

    • 1. Boost your posts

    • 2. Promote your page

    • 3. Sending people to your website

    • 4. Increase conversions on your website

    • 5. Getting installs of your app

    • 6. Increasing engagement in your app

    • 7. Reach people near your business

    • 8. Raise attendance at your event

    • 9. Getting people to claim your offer

    • 10. Get video views

    • 11. Collect leads for your business
  • 4

    Chapter 3

    • How to choose an audience for your Facebook ad

    • Finding your way around the audience setting

    • About targeting

    • About custom audiences

    • How to set a budget for your Facebook ad

    • Choosing a budget

    • Choosing a schedule

    • Understanding the Facebook Ads data (how to tell when your ad is working)

    • Conversion tracking and pixels

    • What is a lookalike audience?

    • What are dark posts?

    • What is the power editor?

    • What is the audience network?

    • 5 popular strategies

    • Final thoughts